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Why Web Design Company Says No To Custom Web Design?

Perhaps a decade ago, there was a trend of custom web design, especially in Miami under the name of Custom web design Miami. Customization of the websites was in the market standard whenever we talked of web design in Miami. And the word Template was such a taboo. Speaking of this word was a big “NO” because all the customers wanted to have only their and their vision in the website, without having any knowledge about actual web designing. Well, the decade has passed and now there is a difference in the market. Perhaps it’s a turn back in the market. The US market is turning back to the specified template oriented web design services. Well, there are reasons for which the web design companies in the USA say no to custom web design, detailed as follows:


  • Great design comes with the experience:


Customization of the website basically means that the client speaks in authority than a web developer does. But in reality, a high-experienced web designer definitely knows much more than the customer knows. The customer at maximum will know about the visual appearance of the website but it will be a rare case if the client actually knows about the functionality of the website. Therefore, listening to the customer fully and neglecting the technical requirements of the website is going to bring a disaster. After all, most of the bossy clients end up destroying the websites after designing them with their visions. The web designing companies in the USA have understood by now that just going by client’s directions to satisfy them is not sufficient in the business. Other than visuals, the technological quality matters, therefore most of the web design companies in the USA deny the custom web design. 

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  • Users have nothing to do with customization:


The websites are designed for users. Yet the users have nothing to do with the design of the website. Or probably to a smaller extent, the clients do care about the website design but not more than the content and service functions on it. Customization of the website in the design point of view might just overshadow the importance of web functions and content. Although, the secondary research has shown that only 10% of customers look at the website for the design aspects but over 76% of the users look for quality content and functions which makes the website customization unnecessary.


  • The design shall follow the function:


The function of the website is the far most important thing on the website, design often comes second. Well, the first impression is the last impression does not fit here. While customized design can make your website look good but it also can tamper with the functionality of your website. Therefore, the function should not follow the form but the form should follow the function. This means that the design should be created based on functionality. Fitting the function into the design is certainly wrong. That is why now the template is one thing that is coming back in the trend.


  • Unlike a decade ago, themes and templates are great now: 


If it comes to giving our opinion to the templates and themes from a decade ago, we would never recommend one to go for those. But the time has changed drastically, and so are the templates and themes. The themes and templates nowadays are excellent. The templates make easy web design and development and it also saves time for the developers. Since template design offers a high level of functionality and all the features are already tested for the function, which is why template design is totally in.  Therefore, template-based web design is back in the market trends but slight customization like a change of icons, or fonts, etc, is still performed for the customer’s satisfaction. Template web design still offers a very inexpensive service such as at $50 you get a responsive website template which makes the process much more worth performing.


  • Sales Perspective:


It is true that website users are no different than website designers when it comes to the appearance of the website. After all, a clean, organized and aesthetically advance website would definitely attract the users. There is a high chance of purchases being made on your website if your website looks neat and clean. Therefore, almost every Web design company in the USA relies on the aesthetically good looking website templates. This helps in making sure that the design and functionality of the website are up to the best.


  • Cost Perspective:


As discussed earlier, template web design is an inexpensive thing to perform as compared to custom web design. Well, it is also time convenient to go for theme-oriented web development. The team of web designers spends a lot of time on the custom design of the website but if the template is used, the designers can design 4 functionally high-tech websites at the same time. The custom web design makes money but it cannot make the same money you earn in 4 template website designs. That is why template web design is not just functional but it is also lucrative. Therefore, sales and profit differentiation are much more effective with template web design. 


  • You can design and develop your own website:


Customization of the website might not be everyone’s cup of tea but developing your website by using a template can be your task. Yes, you can develop your own website by using an aesthetically good looking template, because the coding is already done in the template. All you need to do is insert content and images to your template and get the website live on the web domain. 

These are a couple of reasons for what the web design companies in the USA say NO to custom web design.


Why Web Design Services Miami Is So Important?

Web development is a huge thing, that one may not deny ever but when it comes to the appearance along with the functionality, it is also important to understand that the website design makes a huge difference. The statement we made does not suffice to prove that the web design is important but further discussion can prove the same. However cliché it is to say that Content is King, it still makes a point. Visitors come to the website for the content; otherwise, nobody has any time to waste on just visiting websites and gaining nothing from it. But when there is quality content posted on your website, visitors are confirmed but when it comes to keeping the audience stay on the website for a longer time, you need to have a high quality of website appearance. That is where web design companies come into play.

The research has shown that over the billions of different website visitors prefer a website with beautiful, convenient and easy migration website designs. Therefore, no wonder what market it is, website design makes a whole lot of impact on the audiences. Especially, when you are a part of the Miami business industry, it is very important to have an updated website. Miami is such a business destination, ample of companies are settling in the city, irrespective of the type of industry. Therefore, if you want to sustain your business position in the Miami market, then you need to consider redesigning or updating the design aspect of your company’s websites.

Important Web Design Service in Miami

If you are still not convinced with the importance of web design services Miami, then let us discuss more it in the following topics:

  • It is all about the first impression:

Whenever the audience visits your website for the first time, via search or backlinks click or any diversion, the first thing one would notice is how the website looks. There are audiences who judge the quality of your business by the quality of your website. If the first look of your website is professional enough then your business is considered professional too. This is where the natural human tendency plays its role, we get attracted to beautiful and organized material, and that is what is true with your business website too. Therefore, you have to take web design quite seriously, especially when you are a part of the Miami business market. In order to make your business website beautiful, attractive, organized and worth expressing your services to the audience you should look forward to website design service in Miami.

Also, a well organized and well-designed website makes the audience stay longer on the web page, these increases the dwell time of your website, which gets your website on the higher rank of search engines.

  • It enhances your Search Engine Optimization (SEO) strategies:

Many websites are designed with the purpose of appearance but Search Engine Optimization (SEO) is a significant part of business growth. Many web designs directly influence SEO practices. Content publishing is ultimately represented on the designed website design. SEO is not just about the keywords and backlinks but it is also about getting the audience to stay on the website for long.  Therefore, website design is that one thing that makes the website SEO friendly. On-Page SEO fundamental is that one thing you cannot afford to ruin. When your business is fighting for potential customers, you shall not mess with the audience’s visibility and interaction at all. Apart from the published content’s quality, SEO is also impacted by the distribution of keywords all over the website as well. If the website design is monotonous or on-page design type then all the content comes in the same section, keywords gather in the same section, which causes the website to the threat of spamming. This might lead to the removal of the website content, blacklisting of website and drop in the SEO progress. One of the best ways to ensure that the website design is up to date is by making sure that it fits into SEO requirements. Subsequent search engine visibility makes things work properly therefore, the website needs to be designed and redesigned in an SEO friendly manner.

  • It sets the response about customer services:

The best thing about the web design of this century is that it is responsive web design. The design layout of the website itself makes a responsive impact on the customers. The responsive design allows users to trust the website. In such sort of website designs, the visitors get a positive response for every activity on the website which builds trust in visitor’s minds and helps to turn them into potential clients. Visitors judge the website with its outlook only, and your business is judged from your website. Therefore, visitors consider that if you cannot put the effort into your website only, then how you would put the effort into giving services to them. Therefore, having a responsive web design is a source to trust the client to company relationship.

  • It helps you stand up in the market competition:

Having an up to date, the trendy website helps in standing out your business in the market. Especially, when the targeted market is Miami web market, then the first source of attraction will be the appearance. It is nearly obvious that the customers choose to visit the latest looking, well-organized and responsive website than an outdated, messy and not so effortful website. The audiences on your website make you trend, therefore, you get high on the market competition. All of the competitors are doing the same to get on the higher ranks, so you have to do it even better than all of them.

  • It creates customer lead consistency:

In order to get new leads on the company’s services, you have to generate leads from your website advertisement itself. The good looking, well-designed and easy to access websites do well in such cases. Therefore, if the business only arrives at a good pace then the growth remains inconsistent. Therefore, you have to maintain consistency in the website design update. In order to make the websites responsive, updated and creative with many fonts, style, and design layouts is important to make the business consistent.

Few Important Concepts You Need To Understand Before Choosing Miami Web Design Company:

Well in order to make the website design fit into the Miami market, you need to hire a Miami Web Design Company that can offer you extensive and professional web design services. Therefore, before hiring the services, you should ensure that the company offers the following functions in their services.

  • On-page Off-page Navigation Services: Audiences demand easy navigation on the website and off the website when they are looking for the information. Therefore, the company you are hiring for web design services should include On-page and off-page navigation services. This feature helps the audiences get answers to their questions on the same or the linked page itself. Navigation should be easy to spot and self-explanatory so that the visitors can find other linked web pages and backlinks on just a couple of clicks.
  • Purpose Oriented Design: It is important that the web design company you hire, has its services to complement the purpose of your business. The designer should pay attention to the company’s status before creating the final design layout. The purpose of serving the services should be focused before creating or drafting the website so that you get ultimately satisfactory services.
  • Call-To-Action (CTA): If you are in need to generate business leads then you will need the audience to act on your website. For the activity, the designer should implement a call-to-action (CTA) button on the website. This makes the services more accessible and also makes the services reach a higher amount of audiences. Call-to-action (CTA) enhances the speed of the page, as it offers quick navigation from tab to tab inside the single website design only.



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